Exeter, a vibrant and historic city in the southwest of England, presents a wealth of opportunities for budding entrepreneurs. With its thriving economy, strong student population, and a blend of traditional and modern business sectors, Exeter is an excellent place to establish a new business.
You will find all sorts of online and brick-and-mortar businesses operating in this city, from retail and hospitality businesses to Exeter escort services, such as Erobella. With the diverse business landscape that can be found here, it has become a great place for those who are keen to start their own business venture.
Whether you are looking to start a small local venture or a scalable business, Exeter provides the resources, infrastructure, and customer base needed to succeed.
In this article, we will look at five top business ideas that hold great potential for entrepreneurs in Exeter.
Some Top Ideas to Consider
There are lots of options for ambitious people who want to start a business in Exeter. Below is a sample of the ventures you can consider:
1. Eco-Friendly Retail Store

With growing awareness around sustainability and environmental responsibility, Exeter presents an ideal location for an eco-friendly retail store. Consumers are becoming increasingly conscious of their impact on the planet, and there is a rising demand for sustainable products such as reusable household items, organic clothing, and plastic-free alternatives. By starting this type of business, you can cater to consumer demand and do your bit for the green cause, so it’s a win-win!
This is a great business idea for this area, as the city has a strong eco-conscious community, demonstrated by the popularity of local farmers’ markets and sustainable initiatives. In addition, the University of Exeter has a large student population that values environmentally friendly shopping choices.
Exeter’s independent business scene is thriving, making it a great environment for a niche store.
A well-curated shop that offers sustainable and ethically sourced products can attract locals and tourists alike. An online component, such as a website with local delivery options, can further expand the customer base.
2. Digital Marketing Agency

The digital transformation of businesses has accelerated, making digital marketing services more essential than ever. Many small and medium-sized businesses in Exeter require digital marketing expertise to increase their online presence, engage with customers, and drive sales.
Why is this a great business idea in Exeter? First, many independent businesses, restaurants, and shops in the city could benefit from targeted digital marketing campaigns. In addition, the tourism sector in Exeter is strong, with a need for online visibility and social media engagement. Keep in mind that the University of Exeter offers a pool of talented graduates who can contribute to digital marketing efforts.
Services such as social media management, search engine optimisation (SEO), content creation, and paid advertising can help local businesses thrive. A flexible, home-based digital marketing agency can be launched with minimal overhead costs, making it an attractive business opportunity.
3. Specialty Coffee Shop with a Co-Working Space
The coffee culture in the UK continues to expand, and Exeter is no exception. However, rather than just another café, a specialty coffee shop with a co-working space could meet the growing demand for flexible work environments. With remote working becoming more common, professionals, freelancers, and students seek inspiring spaces to work outside their homes.
This is a good choice in this city for many reasons. Exeter has a strong student and professional population that requires quiet, comfortable working environments. The city also attracts digital nomads and remote workers who need a space to work and network. Many independent coffee shops do well in Exeter, suggesting a strong market for quality coffee and unique experiences.
A coffee shop with high-speed Wi-Fi, private meeting rooms, and event spaces for networking or workshops can be highly attractive. Offering locally sourced coffee, plant-based options, and sustainable practices can further enhance the brand’s appeal.
4. Health and Wellness Coaching

Health and wellness services have seen a massive surge in demand as people become more conscious of their physical and mental well-being. Offering personalised coaching services, whether in fitness, nutrition, mindfulness, or mental health, can be a lucrative business in Exeter.
Why? Well, the city has a strong health-conscious community, with many locals engaged in running, cycling, and yoga. In addition, the presence of health-focused events and fitness expos indicates a demand for wellness services. Exeter University’s students and faculty may be interested in stress management and well-being coaching, which is an added bonus.
A wellness business can be operated online or in person, with services ranging from one-on-one coaching to group workshops. Hosting wellness retreats or collaborating with local gyms and yoga studios can further establish the business.
5. Sustainable Tourism and Experience-Based Travel
Exeter, with its rich history, stunning landscapes, and proximity to the Devon countryside, is a prime location for tourism businesses. However, rather than traditional tourism services, a sustainable tourism venture that offers experience-based travel could be highly successful.
Why does this work in Exeter? The city is a gateway to Dartmoor National Park and the Jurassic Coast, attracting nature lovers and adventure seekers. Tourists are increasingly interested in authentic and environmentally responsible travel experiences. Also, the city’s historical landmarks, such as Exeter Cathedral and the Underground Passages, create unique opportunities for themed tours.
This business could involve guided hiking tours, heritage walks, cycling excursions, or even food and drink experiences focusing on local cuisine. Partnering with local hotels, farms, and artisans to offer bespoke travel experiences can create a sustainable and profitable enterprise.
A Great City for Entrepreneurs
Exeter’s diverse economy, supportive business community, and growing demand for innovative services make it a fantastic place for entrepreneurs. Whether you are passionate about sustainability, technology, hospitality, or wellness, the city offers numerous opportunities to establish and grow a successful business.
By aligning your business idea with the needs and interests of Exeter’s residents and visitors, you can create a venture that is both profitable and fulfilling.